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DIgital Marketing and SEO – Why they are Both Important

Imagine the case where you have an outlet and you lack a signage to it. No name, windows or anything of which is particular to it. You will surely be facing people out of curiosity to look for another product compared to the ones that you are selling. If your shop have a name as well as a product image, this will be able to attract a lot of people and they will be asking you on what you are selling and there are even those who would even share their experience to other people with regards to your products and shop.

A good example in this case is a website which is not optimized and the other would be to an optimized website.

Search Engine Optimization (SEO) is the process of creating a web page that is easy to find and one that’s easy to categorize. This could help customers to actually find out more about your business from the other companies of which are available. This simply means that SEO is an important part of digital marketing strategy as well. This is also partnered with a holistic move so that it will help drive customers to your business through online platforms. To do this, it is very important to see to it that the website is going to rank higher in Search Engine Result Page (SERP). In order for you to understand about it, an example is that there are 14 billion searches online that happens each month. Just try to imagine that a fraction of that billion searches occurs to your business. If you wanted to acquire that benchmark, the website that you own needs to rank higher on the SERPs and it has to likewise perform well on social media marketing as well as in pay per click (PPC) activities which has to get along together on the digital marketing tasks of this digital marketing company.

Advertising is actually one of the most crucial part for any business. If a business will ever go online, the advertising will work best in order to garner big web traffic. SEO will also give an opportunity of free advertising.

Having proper SEO will help websites to rank in the first page of SERP. Take note that most people tends to only scan as well as review the first two pages of SERP. Be aware also that about 75{4b81600ba21ce2bdfd1197b56408522d7a5066f7daa1addb7e2962e2dfa30139} of consumers use search engines in finding local business information. Compared on with online marketing such as PPC, social media marketing as well as email marketing programs, SEO can provide good ROI. The last thing is that about 85{4b81600ba21ce2bdfd1197b56408522d7a5066f7daa1addb7e2962e2dfa30139} customers on a daily basis checks online reviews before making a purchase for a product.